Tourism Montenegro just received an important acceptance by the Earth Travel and Tourism Council (WTTC) .
Montenegro is now a person of 100 destinations in the entire world awarded the Harmless Travels Stamp for Destinations. Aleksandra Gardasevic-Slavuljica, informed eTurboNeww this was outstanding since the state is going as a result of the peak of the Coronavirus epidemic.
It seems the supposed meaning what the Safe and sound Travels Stamp really should symbolize has been dropped in translation, or is not spelled out obviously by its issuer. In this article is why.
Montenegro just experienced elections and the modify of electricity is becoming debated.
The election resulted in a victory for the opposition parties and the slide from electrical power of the ruling DPS, which had dominated the place since the introduction of the multi-social gathering system in 1990. On 31 August, the leaders of 3 opposition coalitions, For the Potential of Montenegro, Peace is Our Nation and In Black and White, agreed to variety an expert federal government, and to proceed to do the job on the European Union accession approach.
The Safe Vacation stamp dialogue is now in the middle of a refreshing domestic controversy.
Aleksandra Gardasevic-Slavuljica, the creator of this viewpoint article. Aleksandra is also the president of the Balkan location of the US-based mostly rebuilding.travel discussion between tourism specialists in 118 countries.
Tourism is an industry that is dependent on the track record of the vacation spot. We are witnesses that Montenegro has shed the track record and have confidence in by holidaymakers.
It was an illusion that Montenegro is a prestigious destination simply because our vacationer opportunity has never ever been totally exploited.
COVID made anything clear. With COVID, there was NKT, the Nationwide Organization accountable for the disaster. Then there is the National Tourism Organization (NTO), right after that there was corona-free of charge, then corona-growth, and last but not least – there was a breakdown of the destination’s track record.
That is why we urgently require a new, respectable NKT, which the citizens will have faith in. And the new NTO, which will be a expert promoter of a rebranded Montenegrin destination. These are the preconditions for the recovery of tourism. Here’s why:
Only a state that cares about the health of its citizens can have a liable angle towards holidaymakers.
Only an genuine communication method guarantees status and standing.
A healthier and satisfied inhabitants is a prerequisite for harmless tourism. Now, Montenegro is not a harmless tourist location.
To insert to the irony, the Nationwide Tourism Organization received a “Safe Travels” certification from the Environment Tourism and Vacation Council (WTTC) just these days. The reason of employing this stamp is to endorse risk-free vacation all through COVID-19 and to enable visitors to simply determine harmless tourist zones. The indicator stands out on sites, social networks, services, which can make it less difficult for travelers to pick a safe vacation spot.
The method for acquiring the Risk-free Travels label is as follows: The WTTC offers places or stakeholders with a safety protocol. Protocols are in actuality pre-penned paperwork. When the protocols are agreed upon, the WTTC awards them the “Safe Travels” stamp. The commencing level of the WTTC is to rely on countrywide authorities because it considers them accountable and reliable establishments. I guess that is taken for granted..
So, Montenegrin tourism, at the top of the epidemic, was adorned with the trademark “Safe Travel”.
In Montenegro, this important fact will have to have been gotten dropped in translation.
Thus, the NTO now has an instrument for branding Montenegro as a harmless vacationer spot. No matter whether he will have the bravery to do so at this point stays to be witnessed. But that’s not all.
The Countrywide Tourist Workplace has not only come to be the proprietors of this trademark, but has obtained authorization to more distribute the stamp. In this regard, the NTO has sent an invitation to resorts, eating places, airlines, to use and receive the “Safe Travels Stamp.”. If the campaign carries on, it could materialize that, while the crown is burning, Montenegro will be branded as a protected desired destination. This is where the challenge arises.
Endorsing secure tourism and safe and sound journey, at a time when we are acknowledged as just one of the most infectious state in the location, would be an unforgivable compromise of the spot.
I hope that the NTO will grow to be mindful of its duty and that at this level it will suspend the promotion of the “Safe Travel” model. The WTTC label should really be made use of, but only when sensible situations are achieved and when some “healthier” occasions arrive. Until then, let them operate on planning for this kind of disorders.
For that reason, the possibility of making a countrywide certificate should really be regarded as as a trademark that could be recognized as “Montenegro – Responsible Destination”.
Dependable, not secure, mainly because harmless locations and safe and sound vacation do not exist currently. The national certification body ought to be composed of specialists from the NTO and the Ministry of Overall health. Sure – specialists.
The WTTC certification “Safe Travels Stamp” does not have a program of continual management, but counts on the duty of the NTO. In contrast, the application of countrywide certificates implies stringent handle around the implementation of the protocol. These types of protocols are not just a letter on paper, but “living” and binding paperwork that are subject matter to adjust.
Only when Montenegrin tourism is branded with its very own symbol, friends who believe in us will remain in hotels. It will be a information to travellers that we are a responsible host and that we are completely ready to welcome them.
The certificate marked “Montenegro – a responsible destination” can be a new Montenegrin brand, which will improve the track record and restore the trust of travelers. In addition, the WTTC and any other agent label are welcome.
That is why I charm not to make it possible for Montenegro to be branded as a safe and sound destination in the course of the transition of political energy immediately after our new election to stay clear of a more outbreak of the epidemic. The rationale is uncomplicated. Montenegro is not a safe desired destination at this time.
Travellers would not forgive us for these deception.
Gloria Guevaras, CEO of WTTC informed eTurboNews independently:
“The stamp has practically nothing to do with situations or recent a COVID scenario. It is about protocols. The stamp is just a recognition that protocols are at the very same amount as the world non-public sector.
The stamp has nothing at all to do with hazard or the latest condition of a spot. Each country manages its very own situation. Destinations open or near dependent on their threat evaluation indicators WTTC does not evaluate that .”