100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Place the place hoteliers check in and we examine out what is trending in resort promoting. I’m your host, Ryan Embree. Hi there everybody. And welcome to the 100th episode of the Suite Spot. Thank you all for becoming a member of me. This is your host for the hundredth time, Ryan Embree I’m just so delighted that we lastly built it to this episode. This is a really humbling encounter. You know, we begun this podcast, this electronic advertising podcast again in 2018. It’s just so a lot assistance from Travel Media Team and, my teammates over the a long time. I keep in mind the initial episode when we ended up trying to decide on the title. We had, a pair unique names. We landed on the Suite Location and listed here we are at episode 100 four years afterwards, just some quick information ahead of we get started. And we surely are gonna share some material now, but this podcast is, streamed about SoundCloud, iTunes, Google Podcasts, Spotify. Now around this earlier, back in 2021 and Stitcher as well, we have obtained around 50,000 plays and 600 followers from all those internet sites. So once more, just so humbled and grateful for all of our listeners out there, anywhere you are listening from. So nowadays with episode 100, such a celebratory milestone, I figured what we do right now is possibly truly count down some of my favourite and genuinely the most performed and common tracks that we’ve experienced above these previous a hundred episodes. We lined a large amount of topics when it will come to resort electronic marketing. And it is funny to listen again to some of the 1st few episodes. The subject matter matter in which we speak about on the Suite Location is technological innovation is social media is status administration for, for accommodations, and this technological know-how advanced so rapidly. So appealing to go again to people first few episodes, to see what we were being chatting about and, and how that seriously bridges to today and see how significantly factors adjust. So let’s commence the countdown, the amount a single. So we’re not gonna operate backwards. We’re gonna commence at quantity a person and work our way down. Amount one, basically episode 84, how to industry your hotel’s breakfast alternatives. And we did not foresee for this episode to be so well-known, but it would make feeling, suitable? A single of the matters I know I’ve talked about on this podcast, one of the issues that really altered the most for the duration of these, these very last few decades with the pandemic is how a hotel serves breakfast to his visitors. It’s a staple. It’s a little something that we’re all used to as travelers coming to the assets, seeing that breakfast buffet, looking at that waffle maker, from time to time that scorching breakfast, that continental breakfast and how that’s truly altered, correct? And obviously it started off with the pandemic of a health and fitness and basic safety challenge of trying to decrease near make contact with involving your visitors and your team. But then it’s form of also in 2021, 2022 has come to be a staffing problem, proper? A ton of inns however are having difficulties with this, and they are not in a position to team their breakfast space. They are not capable to preserve up with the attendees that are coming in and out cleaning soon after them producing sure that the food is being refreshed. So, you know, this episode, we took a deep dive into indicating not only how to current market your breakfast options, but how to established the appropriate expectations of what your breakfast choices are at present, because there’s just these types of a massive spectrum there of the place accommodations are at. And some of that also relies upon on exactly where you’re situated in the place, correct? We noticed some areas of the place, that were being a lot slower receiving back again to quote unquote standard and had limitations at their inns. So it was harder for them to get back to that breakfast that guest have arrive to appreciate. So if a traveler was traveling from just one spot of the state to another place, and they were anticipating this because all the lodges in their place have been back again to normal that could guide to difficulties. So this was a terrific episode, tremendous, super preferred, yet again, sort of a shock, but you know, when you truly sat down and think about it, truly not that stunning since of the historical past of the past pair a long time, quantity two was episode 94 and this, it genuinely speaks to what I talked about at the commencing of this episode, proper? The evolution of things like social media technologies, and how considerably that improvements just months or, or years over yrs, this episode was all about Instagram reels for resorts, proper? So we satisfaction ourselves at Travel Media Group at remaining at the forefront of lodge, electronic advertising and marketing. We are the specialists. And a person of the things we look for is new patterns, developments, and capabilities, specifically when it will come to social media platforms, cuz that’s what we do for inns. We partner with them. We aid develop personalized information for accommodations on sites like Twitter, Facebook, LinkedIn and Instagram, correct? We know how preferred Instagram is, primarily with the youthful vacationers, millennials and gen Z. And one particular of the matters that Instagram had lately released was Instagram reels. And this was a element that was seriously pointed at TikTok, suitable? And they had been trying to perhaps steal some of that market share. These were being these form of 30 to 2nd clips that buyers could share on Instagram sort of like Tik Toks in order to either advertise points on property, boost facilities, breakfast alternatives like we just talked about. So this was a new feature that was lately introduced from Instagram. And this episode was certainly superb. We brought somebody from our social product workforce on as a visitor speaker to type of walk us by way of how to use and what some very best practices are for Instagram reels. Quantity 3 was episode 80, how to marketplace your hotel’s new renovations. Proper? So just one of the items that we really focused on during the pandemic for accommodations was of course how to get extra occupancy in a time where by travel just was not occurring, suitable? Other than out of requirement. But some accommodations decided to go a absolutely distinctive route and shut down fully to seriously do some new renovations, appropriate? To renovate that lobby or entirely redo their rooms or amenities. And when we received out of the pandemic, they, we had these practically model new lodges, renovated accommodations that we were hunting on how to publicize and current market. So we shared some really fantastic strategies, suggestions and greatest techniques on how you can share on social media, develop some excitement, communicate to that and your review responses, your track record management, since you’re only new for so extended. I recall that was 1 of the critical phrases that we were conversing about. New is new for just a small sum of time. So you want to take gain of it when you can. There is genuinely new renovations is some of the greatest occasions to get these five star assessments and seriously place your ideal foot ahead out there with this kind of a large, large funds financial investment. We know, happen with renovation. Selection four of our most well-liked episodes at any time on the Suite Spot. This was episode 86 setting up your hotel’s 2022 social media calendar section one. So this was this kind of a big episode that we basically had to do two parts of it. And this is actually a single of my beloved episodes. We had Aislynn Roberts on and she’s one of our group associates from shopper success. And she speaks to hotels on a day by day foundation attempting to locate inspiration for them to locate posts about occasions, community tales, facilities, capture bookings as a result of social media. So what we determined to do was choose a calendar, the 2022 calendar. And we went as a result of just about every solitary year and began to fill out that calendar, give tips for the summer time, the spring, the wintertime and the tumble to help hoteliers fill that calendar out with just exciting written content. And all over again, this was just just one of my favorite episodes, genuinely just having resourceful and, and sharing with accommodations. Some genuinely, actually exceptional techniques to, to spur engagement on their social channels. Number 5 was episode 83 superior sentiment analysis and reporting. Now this was with Jason Lee, our chief technological innovation officer, almost certainly one of the most recognizable voices on this podcast. He’s been with me a great number of occasions. And the explanation is, is because precisely what this episode was all about. A new rollouts for Vacation Media Group, digital remedies for motels. So Jason and his products and improvement staff ended up challenging at function. Had been essentially diving deeper into insights and details from guest feed-back. And this episode is all about that. Chatting about how we get that information from visitor testimonials and how we supply that data again to the hotelier to make smarter operational and money choice. So this was a actually great episode executing a hundred podcast episode could not have been finished with out the enable of my advertising team and the support of Journey Media Group and listeners like you. So I want to thank you, but we’ve also had some attendees outdoors of the Travel Media Group corporation, be part of us, some truly massive names in the industry. I don’t forget we had a couple episodes of Yan Phitom from STR for the duration of the throes of the pandemic in which we talked to him about, you know, what was on the horizon. What was the STR details indicating to us which could provide clues? Due to the fact we experienced never been via anything like that in the field we’ve been as a result of recessions before, but practically nothing, nothing like we observed the earlier couple years, oh, we had hospitality influencer. Rupesh Patel on to converse about standing administration and how essential that is for his motels and, and what he’s undertaking appropriate now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some significant players from lodge administration teams just be a part of us and, and give guidelines and tips on digital advertising. And I’m so thankful we have so numerous a lot more visitors not equipped to get to appropriate now, but grateful for. So if you have not checked out some of people episodes, remember to do result in they are very, really insightful. And by accomplishing this a hundred episodes value, we have also have some definitely exclusive yearly episodes that we do every solitary calendar year that I have seriously appear to appreciate and are some of my favorites. A person of them is with our VP of product or service and progress, Patrick O’Brien. He will come on each individual yr and we seem at the top rated 5 sentiment tags for lodges across the country. You know, we have talked about cleanliness, which was a substantial tag and subject matter throughout the pandemic, of course, and Patrick not only shares this knowledge with us, but he also shares strategies that you can respond to reviews as properly as leverage this knowledge for your social media internet marketing and web sites. A different annual episodes we do with is with our president Dana Sanger. We do a yr in evaluate at the conclusion of every single 12 months, just conversing about the amazing accomplishments that the Vacation Media Group team have accomplished and, and milestones and targets that they’ve strike as effectively as the value that we’re able to offer for our lodge partners. We’ve been in hospitality, as I’ve talked about prior to for in excess of 40 a long time and, and have inns that we operate with across the country. So this is a actually awesome episode to variety of mirror on all the matters that we’ve accomplished to support more those partnerships and provide on new and current relationships in the field. And then past 12 months in 2021, we had one of, I would say the coolest collection. And this was currently being ready to hear to you, our audience, the listeners, the hotel listeners out there, and what they have been capable to do is share their tales of what we identified as hospitality heroes. So we experienced a, a selection of episodes that we did in this sequence just to understand some of those hoteliers that went over and outside of through what someone argued the hardest time for our business. And there ended up just some awesome, awesome tales. And it was just this sort of an honor to share those over a channel on a forum like this. And with that, I am very enthusiastic to announce that we are performing a next series, which is going to be named Hospitality Trailblazers, where we are gonna get some of the largest and loudest voices in the resort business. And we’re gonna invite them on the Suite Location. We’re gonna chat and we’re gonna choose their brain, question them what they imagine about what’s what’s on the horizon. What they assume are some suggestions and tricks. When it comes to digital advertising and marketing for their administration group, we are gonna have some really, really excellent visitors and I am super stoked about it. So you’re hearing about it listed here. To start with additional specifics to come about Hospitality Trailblazers. This is our next sequence that we have finished to kind of truly amplify the voices of our field. Since yet again, we, we, we’re these types of a limited knit local community, but all over again, as we wrap up today, I just wanna thank every person. My Travel Media Group staff, my marketing and advertising crew for all the difficult operate that they’ve put into this, a hundred episodes is no effortless feat. I wanna thank you. The resort listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to depart us a review. We’d appreciate to listen to your responses and suggestions about what we’re doing, solutions about what you’d like to listen to for our subsequent a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will communicate to you subsequent time on the Suite Location. To be a part of our loyalty program, be certain to subscribe and give us a 5 star examining on iTunes. Suite Spot is created by Journey Media Team. Our editor is Brandon Bell with protect art by Barry Gordon. I’m your host, Ryan Embree, and we hope you enjoyed your continue to be.