April 22, 2024
Hyatt Enters Exclusive Deal with Lindner Hotels AG in New Expansion Strategy – Hotel Magazine

Hyatt Enters Exclusive Deal with Lindner Hotels AG in New Expansion Strategy – Hotel Magazine

A Hyatt affiliate has entered into an special collaboration settlement to boost its brand footprint in essential European destinations with Lindner Resorts AG—a family-operate German hospitality company concentrated on resort developments, management and investments. 

The collaboration proceeds Hyatt’s asset-gentle growth system. Far more than 30 homes throughout seven European nations around the world will be part of the Hyatt brand portfolio and integrate into the Entire world of Hyatt loyalty programme. Most properties are established to changeover to the JdV by Hyatt brand.

Started in 1973 by architect Otto Lindner, Lindner Motels AG is a German household-owned hospitality business that operates many homes less than the Lindner Inns & Resorts and the me and all resorts brands in crucial towns across Germany and Central and Eastern Europe. The settlement will extend Hyatt’s brand existence to 15 new markets and increase distribution in key areas this sort of as Dusseldorf, Frankfurt, and Hamburg.  

“We are thrilled to go on Hyatt’s asset-gentle growth journey in Europe as a result of this meaningful strategic collaboration with Lindner,” explained Mark Hoplamazian, president and Chief Executive Officer of Hyatt. “The addition of Lindner’s desirable hotel portfolio will considerably improve Hyatt’s model footprint in Germany and bring our friends and, ultimately, our Earth of Hyatt associates to a wide variety of new locations throughout Europe, together with Kiel, Leipzig, Sylt, Bratislava and Interlaken. We are grateful for the have confidence in the Lindner workforce is positioning in us and are thrilled to reinforce our collective visitor offering by strategic capital investments remaining made by Lindner into the portfolio.”   

The Lindner portfolio will even more boost Hyatt’s life-style footprint by an estimated 5,500 rooms, noticeably expanding Hyatt’s footprint in Germany and bringing even extra accommodation possibilities to Hyatt guests and Globe of Hyatt loyalty users. 

“We are delighted to have these kinds of a robust international model by our facet in Hyatt, with our shared concentrate on large high-quality and a holistic technique to hospitality,” additional Arno Schwalie, Chief Executive Officer of Lindner. “This form of collaboration is actually exceptional in the German current market. As portion of the JdV by Hyatt model, Lindner stays a strong manufacturer with its individual identification and company independence, now aided by the electrical power of Hyatt’s world brand name consciousness and first-class gross sales and internet marketing capabilities.”   

As component of this collaboration, Hyatt’s Global Franchise and Owner Relations Team, a workforce focused to the overall performance of Franchise resorts and proprietors and operators, will provide Lindner Accommodations obtain to information-pushed aid concerning brand name overall health, visitor encounters and income optimisation.